Sunday, March 9, 2014


Well first of all does it REALLY cost so much??

When you stop to actually think about what you are getting for the cost …it doesn’t really.
The question isn’t
“Can I afford to have my makeup professionally done?”

It is
“Can I afford NOT to have my makeup professionally done” 

If you don’t think makeup and hair is that big a deal then just go ahead and hire a cheap, unprofessional and stay up all night the night before your big day wondering if they will actually show up.

Many nonprofessionals don’t even have contracts with you so they can at the last minute take another job that is larger which means more money for them leaving you to now panic and be desperate to find a replacement.

I have had many a bride call me at the last minute in panic mode because her ‘cheap’ Craigslist makeup artist bailed on her.
Think about the money you spend going to a cheap makeup artist and having a bad experience and then having to start from scratch again looking for a GOOD makeup artist and having to now pay for another trial…when you could have and should have just gone with a ‘professional’ in the first place.

So let’s break it down some more and see what you really get that costs so much.

Well for one thing, you get the luxury of not having to leave your home or hotel room day of to travel to a store counter in front of everyone to be rushed and get your makeup done.
A professional packs up all her products and travels to you day of and you get to relax in your pajamas with your maids sipping mimosas. Many of us travel not only with our big heavy kits, but bring the chair, lighting and sometimes even a fold up table directly to you for your comfort and convenience…and then we stand for hours sometimes as many as 6 straight hours without a break or sitting down for 5 minutes.

It is your one day to feel pampered and like a star.
Imagine Kim K or Beyonce doing their own makeup and hair for the Oscars…not going to happen.
Imagine Kim K or Beyonce looking for a makeup or hairstylist on Craigslist….not going to happen.

Celebrities KNOW the value of good ‘quality’ makeup and hair people.

You are paying for the training classes that we take to keep informed and up to date.
You are paying for our knowledge of what products to use that are camera friendly and which to avoid.
You are paying us to know appropriate makeup for all age groups, different skin types and skin conditions, and which products are appropriate for both.
You are paying us for the different ‘techniques’ that we have mastered in order to ensure your makeup lasts ALL DAY!!
You are paying us to bring to life your ‘vision’ of how you want to look and feel on your day!!
You are paying for us to know about proper sanitary conditions.  
Do you think a $50.00 makeup artist cares about proper sanitary conditions?

The cost of our professional grade products and brushes in our kits are in the thousands of dollars...and even with pro discounts they still are very expensive.
Do you think a $50.00 makeup artist invests in high end product in her kit?

We don’t back out. WE SHOW UP!!
We take your wedding day seriously, and provide you with the best in a ‘luxury’ service.
I know ‘PRO’ makeup artists’ that have missed family reunions, holidays, even wakes and funerals not to let down a bride.
I personally lost my husband of 29 years unexpectedly which left me devastated and depressed, BUT two weeks after his passing I crawled out of bed, picked myself up, and put my ‘happy face’ on and showed up for my bride and her party.

We give up all of our summer weekend days to provide you services to make your day FABULOUS.
We do it happily because we LOVE what we do…but still we have to price accordingly, and I’m happy to be part of an industry, part of a group of professionals who care, truly care for their brides.

See if your $50.00 Craigslist makeup artist is going to care about you the way a PRO bridal makeup artist does.

As  freelance makeup artist’s we set our prices to reflect many things including to account for time spent with you. The amount of time spent with emails, telephone calls, texting, and face-to-face meetings. Keeping our products and kits cleaned and well stocked. All of these take time out of our working day and need to be factored into the cost. We must cover all the expenses associated with being self-employed. There are Insurance costs, products costs, advertising costs, website update costs; and we have to pay taxes too just like everyone else.
This is how we make our living to pay for rent, food, electricity, etc.
This is our ‘business’. This isn’t a hobby.

And last but not least:


The confidence and peace of mind that your makeup artist and hair stylist will be showing up to make you beautiful.

When a woman looks in the mirror, a tear comes into her eye and she says:
“OMG, I didn’t know I could look like this”.

You can NOT put a price on that!

You cannot put a price on confidence and peace of mind.
I love what I do and it is what I bring to the world.
And this doesn’t just apply to brides…it is for all women that desire to look the very best they can whether it is for a wedding or any other special event, and to move on into the world with confidence and joy.

You have to look at the bigger picture here and not just focus on dollar amounts.
You invest so much time and money and effort to get the perfect venue, the perfect dress, the perfect photographer that will see your ‘vision’ for your day.
And then you want to ruin it all by hiring someone based on saving yourself …what??
$30.00?,  $50.00?,  $100.00?  150.00?   Seriously??

Its funny how some brides will spend more on their shoes that will never be seen under their dress but will squawk over spending on their hair and makeup that will be seen in EVERY photo.

This is an investment…and investment in YOU.
Look, the truth is the market is flooded with FAKE UP artists and U TUBE experts.
Anyone can buy some brushes and some MAC makeup and now call themselves a makeup artist and post U TUBE tutorials.

You wouldn’t hire just anyone for a medical issue or if you were in need of a lawyer, plumber, or mechanic.
You wouldn’t put yourself in the hands of an amateur…so why do you do it for your wedding day and wedding pictures that are lasting you a lifetime??

Anything, A N YT H I N G is this world that is in high demand and requires skill and comes with years of experience and a high degree of integrity and professionalism will cost money.
If you find a makeup artist that is in high demand, you can usually expect her rates to reflect this.
Between the Wedding Blogs that are trying to sell advertisements, and the amateurs who are just trying to make a quick buck, they are both bringing the wedding industry down.

The wedding Blogs are full of info and tips that brides read...overwhelming you with info.
But not all of is accurate information.
The wedding Blogs are not fully doing their job.

They don’t tell you about accurately calculating into your budget hair and makeup right from the start. And many brides unfortunately end up spending all their budget upfront on venue, dress, and photographer not at all thinking about makeup and hair until just a couple months before their day only to have no money left so they go looking for the cheapest one they can find.
Hey, it’s just makeup right??


By the way, ever shop for a cheap mechanic or plumber??
Yeah, I’m sure you wished you just went with a pro from the get go.

There is a reason why people say:

 “You get what you pay for”.

 “Good work ain’t cheap and cheap work ain’t good.”

“If it’s too good to be true it probably is”.

Read a testimonial from one of my brides.

"I started my search for a makeup artist by going to Craigslist since the price was unbeatable and the overall price of our wedding just kept on creeping up and I was trying to save wherever possible___that was a nightmare! After that trial I realized that I couldn't skimp on a makeup artist since my tight budget would be a temporary situation but my pictures would last a lifetime.
Thankfully I found Deirdre and she was amazing! She took the time to understand my skin needs, my personality, and to know my comfort level. She also did my wedding party (8 people + bride) 
Her work ethic is incredible and I definitely plan on being a repeat customer.
I highly recommend her to anyone looking for professional makeup services."
~Gisselle P
.  2/15/14

What do you really get when you hire a professional makeup artist?
You get to have a good night’s sleep before the most important day of your life.
And you can’t put a dollar amount on THAT!!


  1. Brides & Grooms need this type of information to better understand what's involved in working on their weddings !!! These are the REAL facts, not taken from a post in The Knot or those attractive DIY pages (which by the way, look good in pictures but the final results aren't that easy to accomplish). These are the facts from a professional who does his/her craft for a living. A must read for couples who are looking for vendors for their big day!

  2. Nothing worse than getting your wedding pictures back and hating them. DUE TO HORRIBLE HAIR AND MAKEUP. You cannot fix that and it makes your expensive photography you looked for and paid dearly for - a waste of money because you hate how you look.

  3. As a fellow Professional Makeup Artist...I THANK YOU FROM THE BOTTOM OF MY HEART for articulating this so beautifully! Thank you for sharing this information with the world.

    1. Thank you for your kind reply.

    2. i totally agree as a professional cosmetologist who takes my work so serious I get so hurt when they don't want to pay to maintain the integrity of there hair but will turn around for a cell phone, shoes, buy several drinks for their night out etc... one lady even ask me can she pay me next week because she is going out and wants her nails done smh so sad how they think our job is that simply. do you mind if this is shared ? the world should know lol

    3. Yes of course. Please feel free to repost
      but please give credit to Deirdre Mahon of DeeVa Beauty.

      Go forth and help educate the world, lol
      And NO dont ever allow ANYONE to disrespect you or what you are passionate about.

  4. Thank you for voicing out on behalf of all of us who are not respected for what we do...Hats off applause this article made my day.
    P.s shairing this to my fb page too.
    God bless you.

    1. Thank you. I very much appreciate your kind comment and sharing my blog post for me.
      Please feel free to connect with me on FB: DEEVA BEAUTY

  5. Great post! I know that for my wedding I went through a friend, but through her place of employment at a high end salon. She came with extra help, worked her butt off to make sure my bridesmaids, my mom, mother in law, and of course, myself, looked fabulous. It was expensive, but the price was worth it!

    1. Thank you for your kind comments. It is very appreciated.

  6. I appreciate your effort for writing this article...I am a freelance Makeup Artist and I can relate to every word of your article with my efforts and my hard work and I think this article must be read by every bride or the person wants to hire a makeup artist so that they can actually understands the worth.

  7. I am a professional Make-up Artist myself and I must APPLAUSE to this!!! You have put it out there so Brilliantly!! Thank you!!! I couldn't agree more!!! My passion is also for brides and I must also say, it is so true that hair and make-up is last on the budget list... But I have decided to keep to my prices, and I feel confident about it because I know how much I give of myself making sure that that Bride is more than happy with what she gets on the most Beautiful and Important Day of her life!!! And that is worth more than what she has paid me!!!

  8. As a professional photographer, I deal with the aftermath of poor makeup.

    While we strive to create beautiful images, for which memories are based upon, this can be difficult if we have to retouch very single photograph. We price a la carte because don't what's going to happen and what the bride and groom want after the weddings so the charges to the couple for retouching is passed right to them.

    If photos require an act of God (photoshop master) to fix, you can only imagine the price tag that can be associated.

    Please do all the photographers and cinematographers out there a favor, work with a good makeup artist and hair stylist for your big day.

  9. Thanks so much for taking the time to write this. I could not have said it better. Wishing you all the Best xx